Remember that really cute guy who said he’d call...and didn’t? Or the hiring manager who said you were the top candidate …and then the reject email arrived? Don’t take offense, they just weren’t in to you.
Marketers have similar experiences in attracting their audience. In the past, many have built their campaigns following the marketer’s motto of the moment ‘Target audiences with the right message’ but sadly, many messages miss the mark with content that just doesn’t resonate with their audience.